Everyone has a website these days. They are one of the most important tools your business needs to provide information about what you are doing, what you will be doing, what you charge, and availability. They key thing for a successful website is how engaging it is. You have just a few seconds to draw in your market and a few more seconds to keep them interested. Here are some tools you can use to improve your site so that your target market will stay onsite and learn all they can:
Go Big with Your Data Analytics
Big Data Analytics is a versatile tool to use in a lot of different sectors of your business. Don’t forget to include it in your website tools! Online consumers are sometimes difficult to understand and big data analytics is going to give you the power to understand them. Once you understand them, you will be able to adjust your marketing to fulfill their needs. If your site is providing exactly what your target market is looking for, you are one step further in improving your website!
Be Pleasing to the Eye
Your website is the online “face” of your business. It should include your logo and color scheme you have in place. Most importantly, it must be pleasing to the eye and easy to navigate. If the website doesn’t provide easy to understand tabs, links, or is missing information, you will lose your target market quickly. There is also a delicate balance of being too bare and having too much going on at one time. If the site looks too bare, your reputation as a serious business won’t hold water. If there is too much going on, your market will be overwhelmed and move on.
With the increasing number of smartphones in your target markets’ hands, it’s important to have a site that is mobile compatible. Those with smartphones are more likely to shop from their phones while they are out running errands, you want to be able to provide your product or service at any given moment!
People love to interact with a website! With interactive video, such as Zaption, you can create an informative video about your service or product and include a quiz or question in the middle of the video. This will team up with your big data analytics and help you learn more about your consumer while educating them about what your business is all about. It’s an absolute win-win situation.
Use Graphs to Inform
Content can get too wordy on occasion and lose your target market. Rather than provide long text about your business, provide them with an infographic! Using a tool, like Infogr.Am, will allow you create visually appealing graphics that teaches your consumers all about your company and products or services.
When creating, or even updating your website, make sure it’s doing the work for you rather than creating more work. Engaging your consumer makes your consumer feel important and desired by you. When your website does that, you will see an exponential increase in business. Utilize the social media platforms as much as you can to fulfill your markets’ needs and desires and to build up website hits. Without those efforts, you will be working hard at just gaining attention in a world that wants instant online gratification.