The Case for Mobile Business Apps: 6 Reasons Your Enterprise Needs One

Are you toying with the idea of developing an app for your business?

First things first. Thumbs up for being a forward-thinking entrepreneur. In a country where about half of all small businesses don’t even have a website, thinking of creating a business app can seem like an overreach.

But far from it, as apps are quickly becoming essential business tools. With 77 percent of Americans owning a smartphone, an app gives you an opportunity to put your business in your customers’ hands.

Ready to learn about the benefits of mobile business apps? Keep scrolling!

1. Good for Brand Reinforcement

Running a business is like having a love affair. You’re always thinking about your customers, and you hope that they’re always thinking about your business (or product/service).

Unfortunately, this affair doesn’t exist in a fair environment. There are many businesses eyeing the same customers, and customers certainly are at liberty to choose.

This is why you need a business app.

Considering that the average person spends well over two hours a day on their smartphone swiping, scrolling, and tapping – an app can be all you need to keep your business in your customers’ minds. They don’t have to tap on it, just having and seeing it in their phones can help keep your brand alive in their minds.

2. A Direct Marketing Channel

Most offline and digital marketing platforms will help you reach a sizeable chunk of your target market, but not many offer you the ability to directly reach your customers.

As long as your business app is active on a customer’s phone, you just need to push a notification and they will instantly get the message. The only thing you have no control over is what the customer chooses to do with the message. They can ignore it or respond to your call to action.

While still on the marketing beat, a business app can save you thousands of advertising dollars. Apart from app development and maintenance costs, you don’t have to spend any money to push marketing notifications through your app.

3. Gives Your Business the Cool Factor

Perhaps you’re wondering, “Why does my business need a cool factor?”

Well, times are changing. Modern consumers, especially Millennials and Gen Zers, want to associate themselves with cool products and brands. In fact, a cool brand can charge a premium and these consumers will gladly pay it.

And it’s not only about customers. Most job seekers want to work for cool companies.

So if your business doesn’t have a well-crafted cool factor yet, it’s time to start making changes. Developing a business app is a good place to start, and here’s why.

Apps are new age innovations. When you have one, you’re telling your customers that the business is operating at the forefront of technology. As a result, tech-loving consumers will find your business relatable.

4. Beat Your Competition to the Punch

Businesses go to extreme lengths to gain an advantage over their competitors.

In most instances, this means out-innovating the competitors, offering top-notch customer-services, building an authentic brand and, sometimes, having a dig at them on social media!

Now there’s another way to beat your competitors. Build an app before they do!

Apps are just making in-roads into the world of small business, so you can rest assured most of your competitors are yet to even start thinking of developing one. By the time the wind hits them, your business app will already have set sail.

What’s more, developing a business app doesn’t have to be a costly undertaking. If you have a good coding grasp, you can build it on your own. And you aren’t a pro, you can find app developers who’re willing to work with your budget.

5. Improve Customer Engagement

In a 2018 survey of marketing professionals, 58.8 percent of respondents said improving customer engagement was their #1 priority. Even in 2019, there’s no reason to think priorities have changed.

Engaged customers are happier and more satisfied. They’re likely to respond to your marketing messages and won’t hesitate to recommend your products to their friends and relatives.

The question is: how do you keep improving customer engagement? There are a couple of solutions, including offering a business app.

You see, an app gives your customers a quick and convenient way, especially if your app has an in-built live chat feature, to reach you. They’ll no longer have to worry about dialing your customer service and waiting on the line, or sending you emails.

Besides ensuring convenient in-app communication between your business and customers, offer other features that can boost engagement and satisfaction.

If you’re are a restaurant, for instance, offer a feature that enables customers to select and reserves tables, make menu orders, and pay for the service. If you’re an e-commerce company, your customer should be able to shop on your app and track their orders.

6. Data Collection and Analysis

How well do you know your ideal customer?

If you’re like most small business owners, you have a fairly good handle on their age range, annual income, and their general geographic location. But this information barely scratches the surface of what you need to know.

When you have a business app, you’ll gain more insight into your customers. You’ll, for instance, know the type of devices they use to access your app, the amount of time they spend on the app, the pages they interact with the most, and more.

With such data, you’ll be in a stronger position to develop more effective marketing campaigns

Mobile Business Apps: Start Building Yours

Mobile business apps can help take your small enterprise to the next level. From offering a direct marketing channel to boosting customer engagement and giving your business a cool factor, you have every reason to start building one.

Looking to learn more about apps? Explore our blog!